I bought this product (for my 16m.old) after reading the other reviews for this item, So I knew about the claims for the sound quality. After I took the phone out of the box, I Put the little demo tab back in to the slot and I taped it on so that it can't come out. The sound is excellent since I taped the tab in place. Other than that, It is a an excellent quality toy. Very educational, Showing the ABC's and saying the ABC's also the 123's, and other cute phrases.