I bought this for my 1 year old for Christmas. We took it out of the box and pulled out the "demo" tag (this tag makes the toy louder for in the store) for safety reasons. Well, my 1 year old who was infatuated with this toy when he could hear it (read: in the box) tossed it to the side and left it there because he couldn't hear it. I couldn't hear it either. I was about to send the POS back when I got the idea to shove the demo tag bag in and clip the end of it off, then cram the remainder of the tag in as far as it will go so my son couldn't pull it out and choke on it. It works great, now and it's one of his favorite toys. So, thanks Fisher Price for making a toy that only works properly with a choking hazard inserted into it.