We bought this toy for our one year old, after searching for a simple and educational toy, we decided to purchase this one. When we gave it to him, we just showed him once how to press the button and from then he was on his own, flipping the pages for himself and having fun. We have definitely made a good purchase and intend to purchase more of a similar fashion for him, as he grows. I would recommend this to anyone who is looking for a not too expensive, strong and educational toy at the same time.