This item is fun and the LED display is cute.

But there is one badly designed play pattern. According to the accompanying manual, you should pretend-play with your infant by putting the phone to your ear and pretend you're having a phone conversation. It also suggests handing the phone over to your infant to also pretend to converse on the phone. That's all fine... except if you do it as the phone is automatically shutting off. When it's in the process of shutting off, the phone will ring. If you then place it next to your ear to pretend to answer it (as I did), you will be greeted with a loud "BYE-BYE" that is significantly louder than any real phone that I have ever used. I was surprised by its volume and I would not recommend letting kids place the phone to their ears when it says that. (But how will anyone remember when it's safe and when the voice will shout in their ear?).