My 9 month old grandson has been playing with this toy since he was 5 mos old and sitting in his high chair. It sticks better than any other suction cup toy he has - dampen the bottom of the suction cup with warm water and press firmly on a clean, dry surface. It has lots of turning and spinning options which hold his attention while we get his meals ready and then for a little "quiet play" after he's done so we can clean up! He does eventually get it off but at least it stays on a long time and it's very durable so it survives falls and tosses - I think it has better staying power because the cup is actually larger than the base of the toy!?